Since January of 2020, I've been working with DEMDACO, an artist-driven gifting company based out of Leawood, Kansas. While there, I have produced written content for retail signage, consumer marketing mailers, e-mail campaigns, web landing pages, packaging sentiments and wholesale catalogs. Between catalog production cycles, I began working on additional freelance projects.
Each gallery image can be enlarged with a click!
These clips are introductions, stories behind the inspiration for products and special call-outs for features. DEMDACO produces separate catalogs for Baby, Everyday, Fashion, Destinations and Holiday product categories.
One of my first DEMDACO projects was writing the messaging for a landing page and product descriptions to contribute to a national television campaign for the signature plush Giving Bear. This product was featured in Today, HomeWorld, Gourmet Insider and more!
Another early project of mine was working with the web and marketing team to contribute content for both consumer and business e-mails. DEMDACO was in a transition from exclusively wholesaling to creating their own consumer retail experience, now a store located in Kansas City, Kansas where you'll see my copy on signage throughout!